What Methods & ethics of Inquiry are used in linguistics research?

Lin 211 • Section 2, Part 6

2026-10-12

This is really two questions:

methods

ethics

Once we have a research question, how do we go about answering it?

How can we design our research in a way that minimizes harm?

Methods: How do we answer questions?

The research method:

Start with a question

State a hypothesis

Collect data

Use your data to test your hypothesis

Blorp

This video is specifically for sociology, but we use the same processes in Linguistics!

A specific, practical research question based on previous research:

Where, exactly, do people use different words for a carbonated beverage?

State a Hypothesis

Define and operationalize your variables:

Make a hypothesis about the relationship between the variables:

“If a speaker is from a state in the Midwest, then they’ll be more likely to use the word “pop” to describe carbonated drinks.”

Region:

State of origin

Variant:

Soda, pop, coke, fizzy drink, soft drink, etc.

Dependent variable

Independent variable

Methods of collecting data:

Experiments

Participants are divided into a control group and experimental group(s)

Researchers manipulate the independent variable(s) and then measure the dependent variable(s)

Surveys

Participants respond to a prepared set of questions

Participants are sampled from a population of interest

Participant observation

Researchers observe people in their daily routines

Often, this method is exploratory and descriptive

Existing resources

Researchers use existing data collected by others (e.g. government agencies or other researchers)

surveys

  • The phrasing and order of questions can be important!
    • Yes/No vs. Multiple choice vs. Open-ended
    • Order of questions
    • Phrasing of questions
  • What’s your word for “pop”?
  • Which word do you use: “soda” or “pop”?
  • What’s your generic term for a sweetened carbonated beverage?

Test your hypothesis

“If a speaker is from a state in the Midwest, then they’ll be more likely to use the word “pop” to describe carbonated drinks.”

Test your hypothesis

State a hypothesis

What does it mean to do research ethically?

Milgram Experiment

Please continue.

Could you please continue?

Continue.

Will you continue?

https://youtu.be/Kzd6Ew3TraA

Was this an ethical experiment?

As conducted, is unethical . Why?

Psychological harm for participants

No clear way to end the experiment

Insufficient or absent debrief after deception

William Labov’s Sociolinguistic Interview

Can you think of a problem with this question?

Why might the interviewee sometimes end the interview early?

Text from: https://www.degruyter.com/document/doi/10.1515/9781474472968-006/pdf?licenseType=restricted

Audio from : https://soundcloud.com/xander-470783300/labov-dod-recreation

Who did this research stand to benefit / harm?

What happened to the data after the research was concluded?

## Blorp

https://www.newyorker.com/magazine/2021/04/19/how-did-a-self-taught-linguist-come-to-own-an-indigenous-language

What do you need for ethical research?

Informed consent or permission to use existing data

A plan for storing and future use of data

Minimal risk of harm to participants or mitigation strategies if unavoidable

Only collect the information you need to answer your question(s)

Accountability and oversight

Permission to use Existing Data

Anything that has been published is generally acceptable for academic use, unless it contains other restrictions or could cause harm to private individuals .

Data Plan

MINIMIZE RISK OF HARM TO PARTICIPANTS

What steps might you to take to protect participants?

Can you think of an experiment where this would be a necessary question?

Only Collect Necessary Information

ACCOUNTABILITY AND oversight

Attendance Question

What demographic information would you need from survey participants to answer the question “Where, exactly, do people use different words for a carbonated beverage?”

  • Midterm assignments due October 19th
    • Data Collection
    • Questions about Methods and Ethics
  • New module: Language in the World
    • Wednesday: How do kids learn to talk?